![](https://freight.cargo.site/t/original/i/408b5852f5b9cbbcddef62c5f0a05e1d98888e24aeb481b7099e087d2bd47d46/Untitled-3.gif)
Tuong Viet II - 2022 @ RISD
Instructor: Emily S. Rye
Identity system for a series of 4 events at the same location.
Instructor: Emily S. Rye
Identity system for a series of 4 events at the same location.
Continuing to explore ways to convey and preserve the Vietnamese art of Tuong (Hat boi/ Traditional opera). A focus on foreign visitors and youth.
A series of 4 flyers, a poster and a website were created with a focus on the bilingual aespect of design. Names were typesetted in the open-source Vietnamese font Phu Du and were deconstructed to form a minimal yet friendly and expressive modular identity system for the event.
A series of 4 flyers, a poster and a website were created with a focus on the bilingual aespect of design. Names were typesetted in the open-source Vietnamese font Phu Du and were deconstructed to form a minimal yet friendly and expressive modular identity system for the event.
![](https://freight.cargo.site/t/original/i/e9ab1c41fdbac0160bbfd26c7e6cc06296d5b21413be75cbdcee23e06068ef97/Artboard-1.png)
The early attempt to capture the essence of Tuong was very literal and lacking an effective design system. As I think more about the different elements that make up Tuong, I was fascinated by the beauty of the Vietnamese language and the interesting way that Vietnamese translated into English. I found that the accent marks in Vietnamese allow the type to look a lot more expressive. And by strategically using color with these marks, the system can be bilingual without cluttering the overall design.
![](https://freight.cargo.site/t/original/i/880babe33e3c3c822db0c0a620b775f56563543a2cf8fab3b2c7a21a09357b6e/Artboard-2.png)
After doing a small survey, I found that type hierarchy is arguably the most important factor to the legibility of a bilingual campaign. The restrictive nature of the small mobile screen has forced me to focus on the smallest details and significantly improve the hierarchy of the entire system.
![](https://freight.cargo.site/t/original/i/9201c08295c8539be44043fd5e421b17e972f222fa39e1ee87fc07a363108944/Poster_Mockups.png)
![](https://freight.cargo.site/t/original/i/46ddb1adf3f3319f13a1f7f157457f7c4208129b7d7e3e6fdb3aad3cffce1609/flyermock.png)
Each flyer introduces one classic play/ performance of Vietnamese Tuong (Opera).